Scotch whisky brand The Macallan believes that World Whisky Day, May 19, is more than just a consumer trend but an opportunity to spread its story.

The Scotch Malt Whisky Society is launching Project Flavour Behaviour events across the world on World Whisky Day, Saturday 21 May 2016. 

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

Instagram

Facebook